Category Archives: Marketing

Online Shopping 101 – Part 4: Designing your online store for success

Posted on: January 20th, 2014 by Walid Abou-Halloun

“Don’t you want to take my money!?” We’ve all had that frustrating experience of trying to buy an item from an online web store only to have it send you in circles or not update quickly enough. After you’ve successfully integrated...  More

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Pay Per Click 101 – Part 1 – PPC Marketing Jargon Explained

Posted on: January 20th, 2014 by Walid Abou-Halloun

The world of Pay Per Click marketing can be confusing; you just wanted to know about advertising on Google and suddenly you’re met with phrases like ‘click-through’, ‘keywords’, ‘ad copy’ and ‘bounce’. If you’re not sure...  More

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The Mobile Landscape 101 – Part 8: mobile for services sites

Posted on: January 3rd, 2014 by Walid Abou-Halloun

Customers using a mobile phone website to access information about a service-based business like accountants, hairdressers or car pick up, need a different mobile web design to those accessing an eCommerce store. They are typically online for...  More

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The one thing you need to get right with your SEO

Posted on: January 2nd, 2014 by Walid Abou-Halloun

If you feel like a dummy reading some of the advice for how to set up a website search engine optimization campaign, welcome to the club! Looking through the piles of advice on how to achieve high ranking in the search engines would give the...  More

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What The Changing Landscape of Social Media Means For Your Business

Posted on: December 26th, 2013 by Walid Abou-Halloun

2014 is the year Facebook will turn 10 years old. A decade after the founding of what is currently the largest social media network in the world, it’s a good time to take a look at the social media landscape is changing and consider how it...  More

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