The one thing you need to get right with your SEO

If you feel like a dummy reading some of the advice for how to set up a website search engine optimization campaign, welcome to the club! Looking through the piles of advice on how to achieve high ranking in the search engines would give the most placid person a headache. The world of Search Engine Optimisation changes so dramatically so often that even so-called experts feel stumped on a regular basis.

So what to do?

There’s one activity that stands out above all the rest that will boost your SEO rankings and that is generating heaps of excellent content.

Let’s break that down to really understand what it means:

Content: The most important word in that sentence is content. What actually is content? It’s the words that go on your website. It’s also the words that go on your Facebook page and twitter account. It’s the words that your customers say when they comment on said account. Any words that are connected to your business have value in an SEO context.

Original: Generating content is different to copying it. We’re not talking about copyright issues, although you should worry about that too; we’re talking about the exact same words and phrases being used on your site as another site. This is bad for SEO. You need to create original content.

Heaps: There’s no set amount for how much is enough. It depends on what your competitors are doing and how much content you’ve previously been uploading to your site. The bottom line is, you need to create as much as possible. A few times a week is ideal. A few times a day is even better (although most sites never manage this!)

Authentic: People used to create content just for search engines that real people were never meant to read. This sort of strategy will now hurt your engine ranking. Your goal is to get real people reading and sharing your content. If they don’t know about it you need to make them aware of it through social media and other distribution platforms.

When you create excellent content, people read it and share it. The search engines notice the amount of other websites linking back to your insanely useful content and consider your website trustworthy. This gives your website authority on a subject and boosts your rankings.

If you have nothing else on your list to boost your website search engine optimization strategy, add ‘content’ to it! It is the single most important factor for successful SEO.

Do you need to work out a search engine marketing strategy for your business? We have helped many of our customers achieve SEO success. Talk to Complete Cloud  today to see how we can help you. You can also find us at Google+