The old reality is stuff like metatags. The new reality of search engine optimisation is content, content, content. Google wants fresh content that others find useful and relevant. This is shown by their ‘social interaction’ with it.
It’s been said that the best place to hide a dead body is on the second page of Google’s search results.
That should tell you how important rankings are.
Think about yourself for a moment. How often, when googling a subject, do you... More
By now you’ve got a handle on what a search engine is, how optimisation came about and the importance of keywords.
While keywords may be the main link between the person searching for your product and your product, there are also a lot of... More