Tag Archives: Marketing

Digital adds are eating away traditional media’s market share

Posted on: October 16th, 2013 by Walid Abou-Halloun

Where do you spend your advertising money? Is it really where your customers are? An increasing number of businesses are moving their advertising dollars from traditional media to online marketing strategies. Spending on television, newspapers,...  More

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Business Online 101- Part 5: Web 1.0 and Web 2.0

Posted on: September 26th, 2013 by Walid Abou-Halloun

By now you’re aware of what eCommerce is, how it relates to your business, how it actually takes place and the main features of the most important part of eCommerce – a website. In this article we explore the difference between Web1.0...  More

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Keeping it simple: how to get your message heard

Posted on: November 28th, 2012 by Walid Abou-Halloun

Used to be, you paid lots of money for expensive advertising space, and in return you had the power to interrupt your customers’ day and tell them to buy your service. Media agencies charged a small fortune to secure you the prime TV, radio...  More

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