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Why you cannot ignore PPC when designing your digital strategy

Posted on: June 6th, 2014 by Walid Abou-Halloun
Categories: Marketing and Pay Per Click. Tags: Pay Per Click and PPC.

Why you cannot ignore PPC when designing your digital strategy

Are you unhappy with your SEO results and are looking for ways to drive quick traffic to your website at an affordable cost? PPC or Pay Per Click is the solution to your problems. PPC is slowly becoming a “need to have” from simply “good to have”. Let us have a look at why and how PPC can help grow your online business.

Get Instant website traffic
The best part about PPC is that the results are quick. Get quality traffic to your business website by targeting the right keywords.

Create targeted ad campaigns

PPC is auction based advertising where advertisers bid on keywords related to their business. The ads appear to interested users who are actively searching on similar keywords, increasing the chances of conversion.

Target specific locations and time of the day

Google AdWords PPC also allows you to create campaigns targeted to specific geographical locations or show ads at the times your visitors are most likely to be searching.

Quick Results

While SEO is a slow process and results are visible only after a few months of dedicated effort, with PPC you can see effective results in quick time.

With tools like Google Analytics and Stat Counter, you can get a comprehensive report about the performance of your PPC campaigns. Know which keywords and landing pages are converting well and which aren’t.

High ROI
As the ads are shown to users interested in a particular product or service, conversion rates are higher resulting in improved ROI.

Improve Brand Awareness
With effective AdWords PPC campaigns, your ads will appear on top of the search engine result pages exposing your brand to more and more prospects and customers. This highly contributes to improving your brand image!

Use PPC for your remarketing or retargeting goals. Remarketing helps in targeting customers who visited your website but left it without making any purchase. Convert such prospects to buyers with effectively designed PPC campaigns.

Controlled Costs
Last but definitely not the least, PPC gives you a total control over your budget. Decide how much you want to spend in a month and AdWords PPC campaigns will give you increased traffic and improved ROI within your chosen budget.

As an online marketer it is high time to embrace PPC as a part of your Digital Marketing Strategy.

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