Why spend time finding the best domain name for your business?

Finally! You’ve chosen your domain name! You’re all set, right? No – not really.

You know by now that your domain name is crucial to the success of your business. You’ve also learned how to choose the best domain name for your needs. The next step for your site is domain name registration.

Domain registration is very important to your business and this should not be taken lightly. Keep in mind that your domain name is the name by which your company’s presence is identified online. It’s your online brand – your online business address. Registering a domain name therefore, should be given utmost priority.

Perhaps you are asking, “Are there any cheap domain names I can get?” Yes, you can get a cheap domain name. In fact, you can get free domain names. Don’t make the mistake of registering a domain with a ‘free’ website that includes their domain in the URL (ie: www.yourdomain.wordpress.com).Here’s why:

• Domain names help build your business online credibility
  You can find thousands of businesses on the Internet. How do you expect to be noticed if you don’t have a registered domain name that makes your products or services visible to consumers online?
• Domain names make websites look more professional
  Whether it’s true or not, the public has a general perception that websites that have their own domain names are more professional compared to sites that don’t. For instance, you always want ‘www.companyname.com.au’ rather than ‘www.othersite.companyname.com.au’
• A domain name can give you equal footing with big companies
  In the physical world, a small business or a startup company would have a hard time competing with big businesses mainly because large corporations tend to have big establishments in prime locations. On the web, there is no such thing as a prime location. A great domain name can bring you head-to-head with big companies such as Zappos or Amazon.
• You can bring your domain name with you anywhere
  In the physical world, when you want to transfer your business to another location, you need to move everything to the new site. However, when you’ve established your business online and then, one day, decide to change your web hosting service provider, you just need to make minor technical adjustments and the person looking for your products will be redirected to your site’s “new location.”
• A registered domain name will improve your site’s search rankingsLarge web directories do not accept or list a site that does not have its own domain name. A registered domain name will help you improve your visibility which, in turn, will improve your branding when you promote your website. Consequently, this will bring in more sales and more profit to your business.

For updates join us at Google+