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Websites 101: Choosing a Website Builder

Posted on: May 13th, 2014 by Walid Abou-Halloun
Categories: Marketing, New Website, and Website Redesign. Tags: 101 series and Website.

Websites 101: Choosing a Website Builder

Over 88% of the population turn to Google search engines and websites for more information about a product. A website is now your online storefront and, in some respects, even more important than your physical store. The bottom line is, without a website, your customers are not going to find and use your business. This series explores the process of building your business website design.

Making the decision to build a business website is a no brainer. The second step after building a website is to choose who is going to build it for you. There are a number of options when it comes to choosing between website design companies.

Do It Yourself – Template

Some DIY website design agencies like Weebly enable a person with a basic level of website understanding to build their own website. These software packages often look a bit like a word document with drag-and-drop features and interchangeable templates. The options for these websites are highly restricted. There is virtually no customisation available unless you are schooled in html. This sort of website service will give you a very basic package. There is no support from the website design firm if something goes wrong. If you are serious about developing an online presence, think twice before taking the ‘easy and cheap route’.

Do It Yourself – Customised

Other DIY options include WordPress for which you will need a medium understanding of how to build a website. These options require a basic knowledge of html as well as involve a steep learning curve in understanding the dashboard itself. They are free but much more complicated and will require you to contract in some help at various points when changes are too difficult.

Affordable Template-Style Websites

At the bottom of the ‘paid’ range of website design and development options are those who offer websites in a template like ‘Sites n Stores’. They may offer to customise the logo or the layout and then after that, the rest of the website is up to you. The back end – or ‘content management system’ – for these websites is really important as you will have to use it to develop all your own pages and decide what you will say to your customers. While the setup is fairly cheap, there is minimal support on the ‘how’ of building a great website and further changes are typically charged at hundreds of dollars an hour.

Medium-Range Customised Websites

The next level up from a ‘bottom-of-the-range’ website is those that Complete Cloud offer. Our websites are a mix of template and customisation. We develop the whole website for a customer and integrate our knowledge of online marketing to ensure the website is a success. Our business is a one-stop-shop, so if you need support, maintenance or a redesign at a later stage, we can assist quickly. This medium-range option provides the best value for your dollar.

Fully Customised Solution

Some businesses spend tens of thousands of dollars on building a website. This is not necessary. While it may look and act uniquely, the extra effort spent by the website design firm is effort that could have been better spent elsewhere. Your small to medium business usually does not require all the additional ‘bells and whistles’ provided by these high-end designers and programmers.

For a value for money solution for business website design, contact Complete Cloud. Next we talk about what you need to do after you’ve settled on a website builder.

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