If you are into the ecommerce business but have not yet devoted your time and energy into getting a mobile website, get ready to bear the losses.
With increasing number of users preferring smartphones and tablets for mobile internet browsing and shopping, mobile ecommerce transactions have already crossed the $100B mark and are expected to rise to $114 B by the end of 2014. This amounts to almost 30% of the total ecommerce transactions.
With mobile gaining a strong foothold, online marketers are looking to revamp their marketing strategy and focussing on dedicated mobile websites along with working towards getting their desktop websites into responsive.
Some interesting facts on why you should take up mobile marketing
- 8 out of every 10 of your potential customers use mobiles to shop
- 30% of the total ecommerce traffic comes from tablets and smartphones
- Increasing number of customers are using mobile apps to look for brands and if your business does not have a mobile app, you are losing out all those potential customers.
How to make the most of the mobile ecommerce wave
In today’s online marketing world, if your website does not offer seamless user experience on all devices that is smartphones, tablets or desktops you are out of the game. Responsive websites or websites that adapt themselves according to the screen size of the user’s device are the need of the day!
Get a dedicated mobile website for your business
A dedicated mobile website is a separate version of your business website specially designed for mobile customers. Sometimes you do not even need an entire website and can do with a few mobile landing pages that cater to the needs of smartphone and tablet users.
Content: Keep it Simple & Crisp
While designing content for your mobile website, focus on crisp and to the point content. Remember your prospective customer is there to get a quick grab of the products, prices and then place the order. Avoid clutter in the form of unnecessary information and heavy images.
Quick load time
It is important that your mobile website loads fast and offers seamless navigation to your customers. Customers on the move are short on time and if your ecommerce site takes ages to load or does not offer smooth navigation, they will simply move on to the competitor website.
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