It’s Do-ABLE! 5 Reasons Your Business Needs an Email Marketing Campaign

Are ‘newsletters’ outdated now? Isn’t Email Marketing’s heyday over?

The answer is a resounding, No!

Every day, big and small businesses are growing their client base, building relationships and increasing their sales from email marketing campaigns. If you don’t have one, here’s 5 ‘ABLE’ why you should get one as soon as you can.

Emails are Shareable
That little button on the top menu of an email client with the arrow means ‘forward’ and it’s easy to use! So easy in fact that when your fabulous new deal comes out, your loyal customers won’t be able to resist sharing it…

The Results Are Trackable
Email marketing campaigns give you immediate results, showing exactly how many people opened your newsletter and what they clicked on. This can tell you invaluable information about your customers reactions to your products and services. You can even trial two different campaigns to see what gets better results!

Your Brand Becomes Lovable
It’s great that you can provide great quality products to your customers at the price they need them. It’s even better if you provide valuable content and connections to your customers even when they’re not looking for it. Email marketing is a clear cut way to grow your brand equity with your current clients, who will, in time, come to rely on you as an expert within your industry.

The Sales Are Growable
Email marketing contributes between 40-60% of sales for some businesses. Every time an email goes out, there is an influx of visitors to the website. Email marketing is literally ‘casting the net’. Every time you send an email you are reminding your clients that you exist and perhaps reminding them that they need something from you.

The Money is Mini-able
Okay, mini-able isn’t a word but apparently ‘growable’ isn’t either and you understand what we mean, right? What we’re saying is that for all the benefits of an email marketing campaign outlined above, your outlay is going to be really small. How much you spend depends how much of it you want to do yourself but it’s not hard to see how the small investment in an email marketing campaign is worth it. Check out our prices here.

A Day In the Life Of Brian

Without Email Marketing
The office is closing down for a few days over Christmas. He’s sure there would be a big boost in sales before they close so everyone is right for the holiday season but, other than listing it on the website, has no way of ensuring everyone knows.

His marketing assistant has also suggested that if they ran specials for Tradespeople, they would probably get a high uptake and maybe the tradespeople would even spread the word about his business to others. But Brian has no idea which of his customers are tradespeople and which are just in it as a hobby.

With Email Marketing
Brian is having trouble deciding which product to feature in his next newsletter. He knows that when he features it, it usually gets a lot of clicks and that translates into sales. Maybe he’ll do half and half to see which gets more response.

This week as well, Brian’s salesperson wants to run a special for tradespeople. The last time they did that, many of the tradespeople forwarded the special onto their friends and sales were really good. He’s asked the marketing assistant to put in a note about their closing hours over Christmas too.

Brian’s always loves newsletter day because it’s a good sales day!

Who is Brian?
Brian is our fictitious small business owner who shows up whenever we want to demonstrate exactly how our products make a difference in the day to day running of a business. He has 5 employees and a dog called Cat an ex-girlfriend left behind.