Category Archives: Email Marketing

The shift of emails from desktops to mobiles

Posted on: July 21st, 2014 by Walid Abou-Halloun

Recent studies reveal that more than 65% of emails are first opened on a mobile device. The quick shift of email reading from desktops to smartphones opens up an array of opportunity for marketers who wish to target customers on the go. If...  More

| No Comments

Is your email marketing giving you the results that you want?

Posted on: May 19th, 2014 by Walid Abou-Halloun

2012 statistics show that 44% of email recipients made at least one purchase based on a promotional email. Additionally, consumers who buy products as a result of direct email marketing spend 138% more than people who don’t receive email offers. This...  More

| No Comments

6 Tips For Crafting Subject Lines That Ensure Your Newsletter Is Opened

Posted on: March 21st, 2014 by Walid Abou-Halloun

Did you know that 64% of consumers say they open an email because of its subject line? This is why having a great subject line for your email marketing campaign is crucial to it’s success. Below are tips to help ensure your newsletter is opened. Keep...  More

| No Comments

When is the best time to send email newsletters?

Posted on: January 31st, 2014 by Walid Abou-Halloun

What open rate do your email newsletters get? 5%? 2%? .2? You can increase the number of people who open your email newsletter by controlling the time and day that you send it. When Are People Opening Their Emails? A recent analysis...  More

| No Comments

Rock Your Email Marketing Campaigns With These 10 Simple Tricks

Posted on: November 29th, 2013 by Walid Abou-Halloun

As hot as social media is right now, it can’t hold a candle to the actual results of email marketing campaigns. Visitors to your site from an email in their inbox are estimated to spend 138% more than visitors from other sources. The problem...  More

| No Comments