Recent studies reveal that more than 65% of emails are first opened on a mobile device. The quick shift of email reading from desktops to smartphones opens up an array of opportunity for marketers who wish to target customers on the go.
2012 statistics show that 44% of email recipients made at least one purchase based on a promotional email. Additionally, consumers who buy products as a result of direct email marketing spend 138% more than people who don’t receive email offers.
Did you know that 64% of consumers say they open an email because of its subject line? This is why having a great subject line for your email marketing campaign is crucial to it’s success. Below are tips to help ensure your newsletter is opened.
Posted on: January 31st, 2014 by Walid Abou-Halloun
What open rate do your email newsletters get? 5%? 2%? .2?
You can increase the number of people who open your email newsletter by controlling the time and day that you send it.
When Are People Opening Their Emails?
A recent analysis... More
Posted on: November 29th, 2013 by Walid Abou-Halloun
As hot as social media is right now, it can’t hold a candle to the actual results of email marketing campaigns. Visitors to your site from an email in their inbox are estimated to spend 138% more than visitors from other sources. The problem... More