Category Archives: Marketing

Online Marketing 101 – Part 4: Online advertising PPC

Posted on: October 17th, 2013 by Walid Abou-Halloun

Pay per click advertising is also known as PPC or ‘paid search’ advertising. It’s more than just advertising on Google… despite it’s prominent use in online advertising strategies it is actually not very well understood and continues...  More

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Digital adds are eating away traditional media’s market share

Posted on: October 16th, 2013 by Walid Abou-Halloun

Where do you spend your advertising money? Is it really where your customers are? An increasing number of businesses are moving their advertising dollars from traditional media to online marketing strategies. Spending on television, newspapers,...  More

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Is your online store ready for the Christmas Season?

Posted on: October 15th, 2013 by Walid Abou-Halloun

If you’ve already seen mistletoe dangling and fake snow dripping in shop windows, maybe you rolled your eyes and thought ‘It’s only October!” But bricks-and-mortar shops are aware of what online web store owners are only just starting...  More

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Online Marketing 101 – Part 3: Online advertising SEO

Posted on: October 9th, 2013 by Walid Abou-Halloun

Ahh, Search Engine Optimisation, the holy grail of online marketing! There are literally hundreds of thousands of SEO companies in the world, all competing for the elusive ‘first page’ google results on high volume keyword searches. If...  More

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Online Marketing 101 – Part 2: Search engines

Posted on: October 3rd, 2013 by Walid Abou-Halloun

In part 1 of this series, we discussed the potential of online marketing to make or break the success of a website. This series covers the basics every business owner needs to know about the world of online marketing. In part 2, we take our...  More

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