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What are website analytics and why should I care?

Posted on: October 8th, 2013 by Walid Abou-Halloun

Website Analytics are an integral part of a successful online ecommerce strategy. We discussed their place in website design in our 101 series here. But what exactly are website analytics? Everything a customer does on your website can be tracked;...  More

Categories: New Website, Technology, and Website Redesign. Tags: Analytics. Releted Products: New Website. | No Comments

The most effective call to action buttons for your mobile website

Posted on: October 7th, 2013 by Walid Abou-Halloun

Mobile users won’t give you a lot of their time but if you’re to succeed in online ecommerce in the next few years you need to grab their attention. Typically, they are on the go, perhaps in the back of a taxi or standing on a street corner,...  More

Categories: Business, Mobile Websites, and Technology. Tags: Customer Experience and Mobile Website. Releted Products: Mobile Websites. | No Comments

6 Ways To Set Up Your Online Store For Success

Posted on: October 4th, 2013 by Walid Abou-Halloun

Building an online store is exciting! Australian companies recently netted $10b of sales through online web stores, boasting 6% of total retail sales… and that percentage figure is growing. While most of the attention is on the big retailers,...  More

Categories: Business and Online Store. Tags: How To and Online Store. Releted Products: Online Store. | No Comments

Online Marketing 101 – Part 2: Search engines

Posted on: October 3rd, 2013 by Walid Abou-Halloun

In part 1 of this series, we discussed the potential of online marketing to make or break the success of a website. This series covers the basics every business owner needs to know about the world of online marketing. In part 2, we take our...  More

Categories: Marketing and Search Engine Optimisation. Tags: Footer Menu3(Online Marketing & Application Development). Releted Products: Search Engine Optimisation (SEO). | No Comments

Online Marketing 101 – Part 1- What is this series

Posted on: October 1st, 2013 by Walid Abou-Halloun

Do you know what a PPC campaign is? If someone asked you which social media platform you have the highest customer interaction on, do you know how to reply? What’s the best way to connect with an online audience? The world of online marketing...  More

Categories: Email Marketing, Marketing, Pay Per Click, and Search Engine Optimisation. Tags: Footer Menu3(Online Marketing & Application Development). Releted Products: Pay Per Click (PPC). | No Comments