Domain Name Success! 4 Tips To Get You There

Domain names are so crucial in the success of a business that many businesses names are based on the fact that a domain name was available and easy to remember. This is not just pandering to the internet age, it’s good business sense. A good domain name allows your customers to find you and will also brand itself in the mind of your customers. Choosing the right domain name can make or break your company’s brand image.

So what’s important when choosing a domain name? Here we lay it out for you:

• Memorability
  Short keeps it memorable. The ability to buy domain names under 6 characters are increasingly rare so if you can find one that makes sense your business, go for it. You don’t need to stick with the actual name of the business if your business name is quite long and never include pty or ltd extensions. Use phrases like ‘foryou’ and ‘my’ to discover easy to remember domain names for your industry; ie: pensforyou.com and mypens.com
  
  That said, make sure you don’t make your domain name memorable for the wrong reasons! Before you register a domain name ask others to look at it or you could end up like the makers of ‘PenIsland.com’. Enough said.
• Get multiple extensions but aim for .com
  People will always default to .com. There’s no way around this unfortunately. If you can’t get .com you can use other extensions but look for a suitable .com one first. Best practice is to register a domain name with all extensions just to ensure you own the intellectual rights. You may need to spend a significant amount of money to secure the domain name you want but it will be worth it. A cheap domain name is not necessarily cheapest in the long run.
• Don’t use hyphens, numbers or weird spelling
  You may get the .com domain name for a phrase spelt with hyphens but you’re going to ruin your brand image. Hyphens and weird spelling not only confuse customers who are trying to find your site, they make it look like you are ‘one of those websites’ that is simply a directory for other websites. People naturally associated lower quality organisations with those using hyphens in their domain name. They also don’t remember the difference between numbers and numbers as words. www.gr8.com is short and easy to remember but most people will write www.great.com, which is bad news for you.
• Real words that make sense
  The best domain name says what your business is. Consider www.carshare.com or www.camelrides.com . Not only are they going to rank highly in extremely relevant keywords but the clarity and simplicity of the web domain builds immediate trust with your future audience. Brainstorm keywords that are important to the success of your business and combine them together for an effective domain name.

Finding the right domain name takes creativity and a bit of patience! If you need assistance with domain name registration for your business, Complete Cloud can help.