6 Ways To Supercharge Your Online Store

With online sales booming, it’s crucial your online store is set up in such a way as to maximise every visit and turn it into sales. Just as the layout and design of a bricks-and-mortar store highly influence the way customers interact with it, the layout and design of your online store will make the difference between sales and… not.

Here are 6 ways to supercharge your online store and boost the amount of sales you are receiving:

1. Knock Their Socks Off On The First Impression
What does your home page say about your business? Ecommerce web design is usually the side most businesses fall flat on, usually because cheap online store software was used. Bad design will cause your customers to leave immediately, without even looking at the goods.

• Clearly display your logo and key phrase so they know what you are about
• Use attractive photography with people enjoying the benefits of your products and services
• Put important information ‘above the fold’. This is the space the browser sees without having to scroll down. Most people don’t scroll down. So put what you want them to see right at the top.

2. Keep It Simple
How many steps are needed for your consumer to actually place the product they want in their virtual shopping cart? If it is more than 3, your website is too complicated.

• Search boxes and categories can help eliminate needless scrolling and filtering.
• Side columns can provide additional links to hidden areas of the sights and promotions.
• Be careful not to clutter.
• Take yourself through the process of using the website – you will be surprised at what you discover about how easy it is to use.

3. Link Products With Like Products
Matching is the equivalent of upselling online. There’s no one there to say, ‘Have you thought about a t-shirt to go with your jeans?’ or ‘There’s a great add-on for that program which will make your accounting so much easier’ so you need to design your website to do it for you.

• Make sure you can display other relevant products on each product page.
• Think through each product and its corresponding matches carefully.
• Remember, every click is a potential sale!

4. Constantly Change and Update
Neither people nor search engines like static websites that haven’t changed in months. Pages for products that are no longer in stock make a consumer distrust the rest of the website.

• Constantly update information about your products and your services.
• If your products don’t change very much, install a blog and provide information once a week that is helpful to your customers.

5. It Must Work For Mobile
More and more of your customers are going to be accessing your website through their mobile phones or tablets. Don’t make the mistake of building a website that requires horizontal scrolling on a phone or can’t adapt itself to the platform your customer is using.

• Prepare for the future with a flexible website using HTML 5
• Test your website on all devices; Smartphones, tablets and laptops
• Make mobile a key part of your strategy and investigate mobile marketing options as well

6. Ensure It Is Secure
Your customers need to know that your website is secure, especially when handing over their credit card details.

• Investigate the current cloud options provided for websites; they provide enterprise-grade security, as well as the ability to upgrade your hosting space at the click of a button, for very competitive prices.
• Prominently display security signs and logos at key payment points
• Provide guarantees in the case of something going wrong

Complete Cloud are experts at building websites that generate sales. For an ecommerce solution that will deliver results for your business, contact the experts at Complete Cloud.