Social media is nothing new but it’s still vital to the success of your online marketing strategies. If you haven’t launched a social media campaign yet, it’s gone beyond the time when it was a ‘nice to have’. Every business – small or large – needs some sort of presence on the major social media websites. Do or Die.
Aside from actually having a social media presence, what’s important for your strategies in 2014 to ensure success?
Google+ Is Becoming More Important
Whether is because of the rumours that Google+ sites rank higher in search engine results or because people are actually preferring to use the platform more, Google is now the second most popular social media platform, beating Twitter and Pinterest.
If you’re feeling yourself a bit stretched for resources, go with the Google+ network as your social platform as it also has positive affects on your search engine rankings.
Images and Videos Are Gaining Relevance
More and more people are connecting with video and image-based sites, such as SlideShare, YouTube and Pinterest. If you have products, you need to be on one of these alternative-media platforms so that all your content is not just text based. Think ‘share, share, share’ – what will make someone share your content?
6-15 Second Videos Are Cool
It’s called the micro-video trend and with Twitter’s Vine and Instagram’s new video sharing feature, it’s all the rage. If you’ve ever despaired at how much time and effort it takes to create a 3 minute video, then this is the solution for you! How many videos of your services, products or daily-goings-on could you create if it only needs to be a maximum of 15 seconds? Businesses jumping on this trend early will see great traction.
B2B is All About LinkedIn
With some massive growth in 2013, LinkedIn is The Only Place to head if you’re trying to connect with other businesses rather than consumers. LinkedIn will grow in it’s offerings for B2B advertisers; it’s aiming to get more eyeballs by increasing it’s Influencers range and giving those professionals you’ve been wanting to get to know, reasons to look at your advertisement.
The right social media platform for you will depend on your mix of consumers / businesses and service / products. If you’re just starting out with social media, we recommend you take it slow, pick one platform and get it right in 2014.
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