What is PPC and 4 Reasons It Will Grow Your Business

Congratulations! It’s time to start advertising your products or services to the billions of users surfing the internet every day. There’s just one problem: how do you find the users who want your product without wasting thousands communicating to those who don’t?

Enter PPC.

PPC stands for Pay Per Click. That means exactly what it says. Every time someone clicks on an advertisement listed on the internet, the advertiser pays a small amount of money. There are lots of websites you can place advertisements on using a Pay Per Click method. The most famous one is Google. The PPC system of Google is called Adwords. Maybe you’ve seen these boxes at the top of a google search? And the ones at the side?

Advertisers can create an ad in seconds simply by entering one or two sentences and a link to their website. Google uses search terms to determine which advertisements should show up.

The other popular use of PPC is Facebook. Facebook shows ads based on a person’s profile as well as their recent activity. For instance, if Joan just listed that she is now engaged, advertisements for wedding products will begin to pop up on the side of the screen.

Hopefully you’re already seeing the advantages of using PPC to bring people to your website. Here’s our four reasons we know it will work for you.

Qualified Leads

PPC systems use a person’s recent activity, like Facebook updates or Google searches, to display advertisements that they believe are relevant to the user. If you sell power tools and someone sends an email to a friend saying they need to buy a chainsaw, the system will display your advertisement on their computer screen. This means your ads are reaching people who are actively interested in your product.

Get clicks to your website quickly

Traditionally, putting an advertisement in a newspaper took a lead-time of at least a week, maybe a month. It needed to be designed, scheduled, edited and then actually printed. With PPC marketing you can set up an advertisement within a matter of minutes. Simply enter your heading, website address and a couple of sentences about your product and it’s done. When your website is ready, the people will start clicking!

Understand results

Every time an advertisement is shown it is recorded. Every time an advertisement is clicked on it is recorded. This means that the effectiveness of your advertisements can be understood completely and in real time. You can see exactly how many people have been coming to your website from the advertisement and when they did. This also allows testing by creating two similar advertisements a little bit different to see which one generates better results.

Modify on a Daily Basis

Unlike a traditional advertisement, PPC advertisements can be modified as you go. Don’t have that product anymore? Deactivate it or change it to a different product. Need to advertise a one-day sale? Schedule a one-off advertisement. Utilizing the information from the dashboards, you can test to find out what kind of advertisements work the best and get the most attention.

While it is a simple process to set up, choosing the right words and pictures to use and who to target can make the difference between an effective advertisement campaign and a big waste of money. This is where experts come in. Contact CompleteCloud today for a discussion of how PPC can boost your sales.