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  • What is Pay Per Click (PPC) advertising?

    Posted on: April 19th, 2013 by bsuper

    Pay Per Click (PPC) advertising allows the advertiser to pay for an advertisement to appear in popular search engines such as Google, Yahoo and Bing. The advertiser only pays when a user clicks on their advertisement and visits the advertiser’s...  More

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  • Where do PPC adverts appear in search engines?

    Posted on: April 19th, 2013 by bsuper

    PPC advertising targets users who are actively searching for a product or service. PPC adverts appear to users that have typed in keywords that you have defined represent your offering or business. The PPC advert appears alongside and above...  More

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  • How does PPC work?

    Posted on: April 19th, 2013 by bsuper

    The first step is to decide which keyword phrases you want to trigger your ads. Most Pay Per Click (PPC) advertising platforms are based on a bid per keyword model. All advertisers, including some of your competitors bid on the same keywords....  More

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  • Where will my PPC advert appear?

    Posted on: April 19th, 2013 by bsuper

    The bidding model is used to determine the location of your advert. Google AdWords is the largest PPC advertising channel and displays a maximum of 11 ads per page. This usually comprises of 3 adds above the organic search and up to 8 adds...  More

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  • How do I select the most effective keywords?

    Posted on: April 19th, 2013 by bsuper

    Keyword selection is critical in ensuring your campaigns success and is where you need a search firms’ expertise the most. At Complete Cloud, we conduct a thorough analysis of your business, website and competitors. This feeds into assisting...  More

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