What is Pay Per Click (PPC) advertising?

Pay Per Click (PPC) advertising allows the advertiser to pay for an advertisement to appear in popular search engines such as Google, Yahoo and Bing. The advertiser only pays when a user clicks on their advertisement and visits the advertiser’s website.

Unlike other types of advertising where the advertiser pays for advertising space in the hope that a potential customer will see their advert and connect with their brand, PPC is results based. The advert can be shown to thousands or millions of viewers and the advertiser only pays for viewers that show an interest in their service.