Where will my PPC advert appear?

The bidding model is used to determine the location of your advert. Google AdWords is the largest PPC advertising channel and displays a maximum of 11 ads per page.

This usually comprises of 3 adds above the organic search and up to 8 adds on the right hand side of the organic search.

The advertiser with the highest bids usually has their ads appear from top to bottom in order of highest bid to lowest bid.