What is onsite SEO?

Onsite search engine optimisation (SEO) includes any changes to the website code or content. There are number of factors that can increase the websites attractiveness, some of these are included below;

• Always begin onsite SEO with keyword research and selection
• The regular creation of quality and relevant website content
• The inclusion of frequently searched keywords in content
• Website layout and structure including usability, accessibility and site maps
• Proper use of HTML tags, meta descriptions and an XML site map
• Linkable clearly defined URL’s for content

Content is being given greater importance in search engine algorithms.
For the best results, align your content with what your audience will be looking for.