What is search engine optimisation (SEO) used for?

Search engine optimisation (SEO) can be used for a number of reasons depending on your companies goals. Below are some of the common goals companies set for their SEO campaigns

• Generate inquiries (useful for service industries)
• Create direct sales from your website
• Grow your client base or subscribers
• Build your brand online and engage customers
• Generate internet traffic for websites that generate income through advertising

It’s important to note that unlike other forms of online marketing such as PPC, SEO generally will not generate immediate results.