There are advantages and disadvantages for both a mobile website and a mobile application. Each typically have different audiences. You need to compare both against what you are trying to achieve.
Mobile Website
- Useful for providing quick information to customers
- Helps customers connect with businesses easily
- Provides mobile customers with a far better experience than a desktop website
- Easy to create and maintain
- Works on all operating systems
Mobile App
- Provides a better user experience
- Useful for multiple interactions with business such as viewing specials
- Useful for customers that know your brand
- More expensive than a mobile website
- Need to build a different app for each operating system (Apple’s iOS, Google Android, Windows Phone, etc)
- Needs to be downloaded through an app store


