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Which is better, a mobile app or a mobile website?

Posted on: April 19th, 2013 by bsuper
FAQ Categories: Mobile Websites.

There are advantages and disadvantages for both a mobile website and a mobile application. Each typically have different audiences. You need to compare both against what you are trying to achieve.
Mobile Website

  • Useful for providing quick information to customers
  • Helps customers connect with businesses easily
  • Provides mobile customers with a far better experience than a desktop website
  • Easy to create and maintain
  • Works on all operating systems

Mobile App

  • Provides a better user experience
  • Useful for multiple interactions with business such as viewing specials
  • Useful for customers that know your brand
  • More expensive than a mobile website
  • Need to build a different app for each operating system (Apple’s iOS, Google Android, Windows Phone, etc)
  • Needs to be downloaded through an app store

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