What are the benefits to the buyer?

Online stores or e-commerce is becoming more popular than traditional brick and mortar stores in some categories. Over the past few years online stores have driven the largest change in consumer behaviour since the industrial revolution. Reasons for shopping online include;

Convenience
Consumers can shop from their own home, in their own time.

Selection
Consumers have more options than ever before easily accessible through search engines or comparison sites. More information is available than ever before including product review videos and feedback from other consumers.

Price
One of the key drivers for users shopping online other than convenience is price. Businesses selling online often have lower costs and pass on the savings to consumers.